Digital Marketing: The Analytics of Marketing

the digital exposure is a website development company in kolkata

The digital media platform has ushered a new era of opportunities for companies and brands to reach out to its target audience. In the last few decades, digital marketing has grabbed a significant share of the entire marketing strategies for businesses across the world.

For today’s viewers who spend a major share of their daily time on the internet, digital marketing can easilymake them connect with the brand and build strong brand value. Unlike other forms of adverting and marketing campaigns, digital marketing gives you data-driven insights about a user’s activity.

Analytics of Customers Behavior

When an audience comes across your web page or an online ad, you may actually get to know if they have liked the ad or the website content. You may get detailed information on:

  • If there are repeat visits on the page
  • If they have shared it with their connections via social media or other channels
  • Time spent by the audience on the ad or the web page.
  • If it led to a sale conversion
  • If it prompted any call to action

Once you understand the customer’s behaviour properly, it becomes, even more, easier to cater to them in a personalised manner and achieve more sales conversions and have an improved ROI for your business.

The Power of an Expert Hand

Remember! All powerful brands today had to walk through the path of branding and marketing to establish themselves in the market. So, strategising a digital marketing campaign requires acumen. You need to get everything right to get the desired ROI and for that coming up with the right strategy can only make a difference. Right from understanding the value of your products or services to understand the customers’ behaviour and accordingly create a need for the same, requires skills and expertise in the field of branding and digital marketing. Relying upon a good digital marketing agency will make things easy and helpful for you while ensuring the best of your ROI.

DIGIEX WEB SOLUTIONS is one such digital marketing company, which can help your business to reach the high end target of your desire thoughts. Give wings to your business which can fly and reach the zenith.

TESTING: New edge Trustworthiness

Testing is new edge practice to check the trustworthiness, usability, accessibility, performance, security, etc. This is done to check either it’s error free or not.  It involves execution of a software component or system component to evaluate one or more properties of interest.

Software testing also used to identify each error, missing requirement in actual software, etc. It could be done either manually or through some automated software. It also named as White box Testing, Black Box testing. That’s why Software testing is also known as verification of Software under Test.

Why is Software Testing Important?

Testing is important because software bugs could be expensive or even dangerous. Software bugs can potentially cause monetary and human loss, and history is full of such examples.

  • In April 2015, Bloomberg terminal in London crashed due to software glitch affected more than 300,000 traders on financial markets. It forced the government to postpone a 3bn pound debt sale.
  • Nissan cars have to recall over 1 million cars from the market due to software failure in the airbag sensory detectors. There has been reported two accident due to this software failure.
  • Starbucks was forced to close about 60 percent of stores in the U.S and Canada due to software failure in its POS system. At one point store served coffee for free as they unable to process the transaction.
  • Some of the Amazon’s third party retailers saw their product price is reduced to 1p due to a software glitch. They were left with heavy losses.
  • Vulnerability in Window 10. This bug enables users to escape from security sandboxes through a flaw in the win32k system.
  • In 2015 fighter plane F-35 fell victim to a software bug, making it unable to detect targets correctly.
  • China Airlines Airbus A300 crashed due to a software bug on April 26, 1994, killing 264 innocent live
  • In 1985, Canada’s Therac-25 radiation therapy machine malfunctioned due to software bug and delivered lethal radiation doses to patients, leaving 3 people dead and critically injuring 3 others.
  • In April of 1999, a software bug caused the failure of a $1.2 billion military satellite launch, the costliest accident in history
  • In may of 1996, a software bug caused the bank accounts of 823 customers of a major U.S. bank to be credited with 920 million US dollars.

Website Design & Development

Are you looking for attractive websites to grab the attention of your audience? Well, you have come to the right place. Our creative team will dedicate themselves in developing stunning websites with easy functionalities.

Your website development dream will be in right hand with easy user friendly features where every users will love to flicker down your websites.

DIGIEX WEB SOLUTIONS team will help you build a top notch stunning website with attractive design both in PHP and Dotnet platform. This Google trusted agency will also rank your website to walk away from the crowd.

Let us know your business objective and your expectations from the business, we all will indulge in creating the best communication module for you so that you can spread the message of your core business abilities.

We are here to assist you with all forms of communication and create a strong portfolio.

Design and Its Benefits

A logo is a mark of identification and recognition for any business. It can be in the form of a symbol, emblem, graphical representation, an abstract, a figurative design, text, etc. which would represent the motto and approach of the business in an apt manner. The logo is like a teaser to the business insights and can make people feel inquisitive about the brand and its purpose.

The logo design should be in line with the business approach and its goal to cater to the clients. And, this needs to be done in an apt manner to be able to build an emotion between the business and the audience. The logo is undoubtedly the most significant part of corporate branding. And, it is utterly important to get it just right.

Let’s Discuss the Benefits of the Right Logo Design

  • Creating a great first impression is only possible through the right logo in alignment with the business approach.
  • An apt logo can instantly make the viewer identify themselves with the corporate brand.
  • A professional logo design can build a good brand impression.
  • A great logo design with professional work can bring in a good impression on the audience.
  • It gives a good return on investment.

When it comes to establishing a new business in the industry, it is important to take every step in a measured way so that it always gives away an impression of professionalism. And, the process starts with a professional logo design done by a professional logo designer.

Why Hire a Professional Logo Designer?

  • A professional logo designer will always do a great job as compared to an amateur in the industry.
  • A veteran in the industry will create a logo that is in line with the business concept.
  • And yes, the right logo will successfully act as the identification mark for the brand.
  • They will give you the correct format and also the variations in all media.
  • A top logo designer will create a unique logo to catch the attention of the audience and create an interest in the brand.

One such place is  The Digital Exposure,  the Google trusted site .Contact the team professionals for all your logo design requirements. Trust us, you will feel happy about your decision.