Website Designing Factors That Require to be Considered.

The Website is the business card of your company, showcase the business offering, Sales Pitch, Advertisement, products and services. So renovating your website and updating it is required. 

A Good website design will boost the website traffic and business revenue. The user friendliness and human readability of the website will be highly beneficial and effective for the business. It requires a lot of attention and consideration to design your website so that your website is easily understandable by the users as well as google.

What We Should Consider while Designing our Website.

It should be clear with service and product of the business what should be offered and how it will be Offered. How will I Communicate with clients on my website? All these things should be considered. 

We have to set some goals in terms of the benefit I will get from the website. The website traffic is the main consideration for any type of business. Making the website more fancy with less user Friendliness will give a negative impact one the business. So the Website should be friendly yet attractive and have fast loading time. It should guide the user properly where to find what he is finding. It should be informative and less confusing. These things should be considered before Designing a website.

It is extremely vital to study the competitors website. How they have developed the page, what are the point of difference and are the point of parity with their website. Base one that we have to decide our Features, Benefits and Advantages of our Website.

The Usage of Call to Action button is very much important. And how it will be represented on the web Page is equally important. And by clicking on it where the visitor will be landed has to be predetermined. 

Mobile Browsing has increased in the past few years and all the websites are becoming mobile friendly. So while developing the website Mobile responsiveness should also be considered. The mobile-adaption or any small-screen adaption is called responsiveness. And Google itself has mentioned in its guideline, Mobile-First Index, for ranking of website mobile responsiveness should be checked.

Many Website Developers choose WordPress for their website and develop a website based on the CMS and premade template.But using the premade template will not make it unique.So Preparing it in your hand will be more effective.

Website Security is also an important aspect to be looked after during Web Designing. Getting Proper SSL Certificate is always recommended.

Website loading time is the main factor of Website designing. How Fast my Website Loads is kept into consideration. According to Google Algorithm The general loading time should be 3 seconds.

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Website Designing

To sum up, Website Designing may sound a simple term but in reality there are a lot of things that are required to consider while designing the website. The Website Designing should follow the user experience guidelines of the search engines Google, Yahoo, Bing. So Hiring a technical person who has good knowledge of Web Designing is always recommended. You can Get Best Web Designing and Development Service at The Digital Exposure.

Hybrid App Vs Native App. Which One to Choose?

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In today’s world businesses revolve around the internet. And all the businesses express themselves through their website or web presence. Now everyone wants new advancement in user friendly portals or easy to access portals at any point of time from anywhere. This where mobile apps come to evolve. 

In recent years mobile apps have become the new medium for information gathering, communicating or shopping. And each and every day new applications are developed and placed in google play store or apple app store. 

For App Development two major types of apps come into the game. The Business owners often get Confused what type of app they should consider. So Let’s Check What are they

Native App.

This kind of app is used by most of the businesses. It is a very common type of app that everyone prefers. It is developed for a particular OS mostly Android or iOS. And the codes written for the App are easily readable to any of the particular OS.

There are Some pros and cons for this type of app. 


  • User Friendly
  • Better Device Accessibility
  • It doesn’t requires internet connection to run
  •  It is smooth, Interactive and Intuitive
  • Have Fast Response Time
  • Does Not depend on third party platforms


  • Development Time and Cost is high for these types of apps.
  • Different code is used to run the same app in different OS.

Hybrid App

These types of apps are similar to that of a native app. The general user will not understand the difference. It can also be found in the app stores. This Kind of application also contains the features of native app. And  it is developed for cross platform advantage. It can be uploaded in Google play store, Apple App store, Windows Store. It does not require a separate code base to upload in different OS.


  • Takes less time and cost
  • Needs a single code base
  • Good for smaller apps
  • It helps the hybrid apps to get in device accessibility.


  • Complicated and big apps cannot be developed
  • Multiple maintenance and fixtures required
  • Need third party native plugins
  • Needs internet connection to run

So in conclusions both the apps have their own pros and cons. Both required App Development professionals to build the App for your business. So you have to choose by seeing the features of both the types which one of the apps is suitable for your business. If you need any kind of assistance for developing an App You can Always consider us The Digital Exposure. Best App Development Company in Kolkata, India.