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Data security is now on every business agenda today in this emerging digital age. People share personal information and sensitive data with others more than today ever before. It is therefore critical to protect such data. With the increase in cyberattacks, breaches, and data leaks, it has made companies investigate all these advanced technologies that will protect their information.
Blockchain, previously considered the realm of cryptocurrencies such as Bitcoin, is now seen as the next revolutionary solution in data security. Is blockchain the secret sauce for data protection in digital marketing? Let’s dive into how this technology can be described and why it just might be your next big thing.
Before getting down to business and discussing the nitty-gritty about blockchain regarding data security, it is rather important that we first begin by trying to understand how the technology works. In a nutshell, blockchain refers to a form of decentralized ledger that effectively records transactions across multiple computers. All transactions were placed in a “block,” and once verified, added to a “chain” of blocks previously added, thereby creating a secure and tamper-proof record.
Some of the significant features of blockchain technology include the following:
Data indeed forms the lifeline for any form of digital marketing. Be it customer information and preferences or browsing habits and purchase history, businesses mainly depend on mounds of data to design tailored-made marketing campaigns. However, it has turned into a gold mine for hackers.
This is how blockchain technology ensures data security in digital marketing:
Blockchain uses very advanced methods of cryptography in protecting data. In this, each transaction is encrypted, and information can only be accessible to the authorized parties. This, therefore, makes it highly difficult for hackers to intercept or alter the data.
Another benefit of blockchain is centralization. Unlike most other systems, which offer a centralized database wherein most of the data is usually stored, blockchain organizes the distribution of data into multiple nodes. What this means, therefore, is that decentralization limits the possibility of any single point failure and makes it difficult for hackers to focus their attention on any one particular server.
Customers are now getting increasingly concerned about data privacy. Blockchains can enable responsible storage of the customers’ private information and provide customers with control over who access rights represent and contribute to their data usage. It works very well in developing even better, improved trust between business and audience as this engages consumers in even more decisions of what to share and whom.
Another one of the big challenges with digital marketing is fraud—whether it is ad fraud or bots and fake clicks costing companies millions of dollars. Blockchain simply makes it much easier to track and verify each transaction, which effectively helps to eradicate fraudulent activities, knowing that what you pay for truly gets to the correct recipient.
For advertisers, it’s really all about the delivery of ads to the right audiences in the right places. So blockchain can provide for more transparency all along the digital advertising supply chain, which will allow businesses to check whether their ads have been placed correctly, to follow the campaign performance, and make sure that advertisements do not appear on fraudulent or inappropriate sites.
The digital landscape of marketing continues to evolve with time, and so do the needs for more secure, more transparent, and more efficient processes related to data management. Among various candidates that promise such wonders exists blockchain. But what is it exactly that earns it so much popularity?
Read here for more:- Web 3.0 and Its Impact on Digital Marketing
It is while businesses across the world are emerging into the fray to get equipped with blockchain for safer data security, Digiex Web Services Pvt Ltd, an entity recognized as the Best Digital Marketing Company in Kolkata, are already at the forefront to implement this technology in their digital marketing strategy. They prevent fraud cases and usually have a more robust customer relationship through high-quality data, with a more secure character because they ensure that blockchain is integrated in their digital marketing strategies.
Digiex Web Services Pvt Ltd promises clients responsible management of data, open promotional practices, and the best innovations in digital marketing technology. From effectiveness in ad campaigns to even protecting sensitive data information for each customer, all is being actualized as their expertise in blockchain technology drives success for their clients.
While blockchain is encrypted and decentralized, no system is 100% attack-proof. On the other hand, the structure of blockchain is decidedly unique in comparison with any other purely centralized database.
Yes, really, blockchain helps to protect the data of small enterprises from fraud, so they are unable to commit any fraudulent activity with their data, and also this will serve for more confidence among customers. Generally, it provides blockchain technology therefore to all companies.
In turn, blockchain offers a transparent book that includes every action of an ad campaign, and it is pretty simple to verify the legitimacy in clicks and impressions, which enables businesses not to pay for fictitious clicks or fraudulent activities.
Depending on the complexity of the system, cost will vary, but as maturity grows, costs become inexpensive and offer a business-friendly chance to use it.
Yes, blockchain can help businesses assure data privacy compliance such as GDPR since it provides consumers with control over personal data while being safe and transparent regarding data handling.
Blockchain technology has been spearheading the change of the architecture in how data security is built on in digital marketing, mainly through transparency, decentralization, and improved privacy. Much later on, when most organizations will finally realize its full implications, there may be further ascension in embracing blockchain in digital marketing.
Any digital marketing want-to-be customer must be on the receiving end of a blockchain integration expert. That is where Digiex Web Services Pvt Ltd shines as the Best Digital Marketing Company in Kolkata. The company claims that it is ahead of other companies regarding implementing blockchain solutions that contribute significantly to data security, eradicate fraud, and build up trust with customers.
