Website Designing Factors That Require to be Considered.

The Website is the business card of your company, showcase the business offering, Sales Pitch, Advertisement, products and services. So renovating your website and updating it is required. 

A Good website design will boost the website traffic and business revenue. The user friendliness and human readability of the website will be highly beneficial and effective for the business. It requires a lot of attention and consideration to design your website so that your website is easily understandable by the users as well as google.

What We Should Consider while Designing our Website.

It should be clear with service and product of the business what should be offered and how it will be Offered. How will I Communicate with clients on my website? All these things should be considered. 

We have to set some goals in terms of the benefit I will get from the website. The website traffic is the main consideration for any type of business. Making the website more fancy with less user Friendliness will give a negative impact one the business. So the Website should be friendly yet attractive and have fast loading time. It should guide the user properly where to find what he is finding. It should be informative and less confusing. These things should be considered before Designing a website.

It is extremely vital to study the competitors website. How they have developed the page, what are the point of difference and are the point of parity with their website. Base one that we have to decide our Features, Benefits and Advantages of our Website.

The Usage of Call to Action button is very much important. And how it will be represented on the web Page is equally important. And by clicking on it where the visitor will be landed has to be predetermined. 

Mobile Browsing has increased in the past few years and all the websites are becoming mobile friendly. So while developing the website Mobile responsiveness should also be considered. The mobile-adaption or any small-screen adaption is called responsiveness. And Google itself has mentioned in its guideline, Mobile-First Index, for ranking of website mobile responsiveness should be checked.

Many Website Developers choose WordPress for their website and develop a website based on the CMS and premade template.But using the premade template will not make it unique.So Preparing it in your hand will be more effective.

Website Security is also an important aspect to be looked after during Web Designing. Getting Proper SSL Certificate is always recommended.

Website loading time is the main factor of Website designing. How Fast my Website Loads is kept into consideration. According to Google Algorithm The general loading time should be 3 seconds.

Best Website Designing Company in Kolkata
Website Designing

To sum up, Website Designing may sound a simple term but in reality there are a lot of things that are required to consider while designing the website. The Website Designing should follow the user experience guidelines of the search engines Google, Yahoo, Bing. So Hiring a technical person who has good knowledge of Web Designing is always recommended. You can Get Best Web Designing and Development Service at The Digital Exposure.

Hybrid App Vs Native App. Which One to Choose?

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In today’s world businesses revolve around the internet. And all the businesses express themselves through their website or web presence. Now everyone wants new advancement in user friendly portals or easy to access portals at any point of time from anywhere. This where mobile apps come to evolve. 

In recent years mobile apps have become the new medium for information gathering, communicating or shopping. And each and every day new applications are developed and placed in google play store or apple app store. 

For App Development two major types of apps come into the game. The Business owners often get Confused what type of app they should consider. So Let’s Check What are they

Native App.

This kind of app is used by most of the businesses. It is a very common type of app that everyone prefers. It is developed for a particular OS mostly Android or iOS. And the codes written for the App are easily readable to any of the particular OS.

There are Some pros and cons for this type of app. 


  • User Friendly
  • Better Device Accessibility
  • It doesn’t requires internet connection to run
  •  It is smooth, Interactive and Intuitive
  • Have Fast Response Time
  • Does Not depend on third party platforms


  • Development Time and Cost is high for these types of apps.
  • Different code is used to run the same app in different OS.

Hybrid App

These types of apps are similar to that of a native app. The general user will not understand the difference. It can also be found in the app stores. This Kind of application also contains the features of native app. And  it is developed for cross platform advantage. It can be uploaded in Google play store, Apple App store, Windows Store. It does not require a separate code base to upload in different OS.


  • Takes less time and cost
  • Needs a single code base
  • Good for smaller apps
  • It helps the hybrid apps to get in device accessibility.


  • Complicated and big apps cannot be developed
  • Multiple maintenance and fixtures required
  • Need third party native plugins
  • Needs internet connection to run

So in conclusions both the apps have their own pros and cons. Both required App Development professionals to build the App for your business. So you have to choose by seeing the features of both the types which one of the apps is suitable for your business. If you need any kind of assistance for developing an App You can Always consider us The Digital Exposure. Best App Development Company in Kolkata, India.

Digital Marketing: The Analytics of Marketing

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The digital media platform has ushered a new era of opportunities for companies and brands to reach out to its target audience. In the last few decades, digital marketing has grabbed a significant share of the entire marketing strategies for businesses across the world.

For today’s viewers who spend a major share of their daily time on the internet, digital marketing can easilymake them connect with the brand and build strong brand value. Unlike other forms of adverting and marketing campaigns, digital marketing gives you data-driven insights about a user’s activity.

Analytics of Customers Behavior

When an audience comes across your web page or an online ad, you may actually get to know if they have liked the ad or the website content. You may get detailed information on:

  • If there are repeat visits on the page
  • If they have shared it with their connections via social media or other channels
  • Time spent by the audience on the ad or the web page.
  • If it led to a sale conversion
  • If it prompted any call to action

Once you understand the customer’s behaviour properly, it becomes, even more, easier to cater to them in a personalised manner and achieve more sales conversions and have an improved ROI for your business.

The Power of an Expert Hand

Remember! All powerful brands today had to walk through the path of branding and marketing to establish themselves in the market. So, strategising a digital marketing campaign requires acumen. You need to get everything right to get the desired ROI and for that coming up with the right strategy can only make a difference. Right from understanding the value of your products or services to understand the customers’ behaviour and accordingly create a need for the same, requires skills and expertise in the field of branding and digital marketing. Relying upon a good digital marketing agency will make things easy and helpful for you while ensuring the best of your ROI.

DIGIEX WEB SOLUTIONS is one such digital marketing company, which can help your business to reach the high end target of your desire thoughts. Give wings to your business which can fly and reach the zenith.

TESTING: New edge Trustworthiness

Testing is new edge practice to check the trustworthiness, usability, accessibility, performance, security, etc. This is done to check either it’s error free or not.  It involves execution of a software component or system component to evaluate one or more properties of interest.

Software testing also used to identify each error, missing requirement in actual software, etc. It could be done either manually or through some automated software. It also named as White box Testing, Black Box testing. That’s why Software testing is also known as verification of Software under Test.

Why is Software Testing Important?

Testing is important because software bugs could be expensive or even dangerous. Software bugs can potentially cause monetary and human loss, and history is full of such examples.

  • In April 2015, Bloomberg terminal in London crashed due to software glitch affected more than 300,000 traders on financial markets. It forced the government to postpone a 3bn pound debt sale.
  • Nissan cars have to recall over 1 million cars from the market due to software failure in the airbag sensory detectors. There has been reported two accident due to this software failure.
  • Starbucks was forced to close about 60 percent of stores in the U.S and Canada due to software failure in its POS system. At one point store served coffee for free as they unable to process the transaction.
  • Some of the Amazon’s third party retailers saw their product price is reduced to 1p due to a software glitch. They were left with heavy losses.
  • Vulnerability in Window 10. This bug enables users to escape from security sandboxes through a flaw in the win32k system.
  • In 2015 fighter plane F-35 fell victim to a software bug, making it unable to detect targets correctly.
  • China Airlines Airbus A300 crashed due to a software bug on April 26, 1994, killing 264 innocent live
  • In 1985, Canada’s Therac-25 radiation therapy machine malfunctioned due to software bug and delivered lethal radiation doses to patients, leaving 3 people dead and critically injuring 3 others.
  • In April of 1999, a software bug caused the failure of a $1.2 billion military satellite launch, the costliest accident in history
  • In may of 1996, a software bug caused the bank accounts of 823 customers of a major U.S. bank to be credited with 920 million US dollars.

Website Design & Development

Are you looking for attractive websites to grab the attention of your audience? Well, you have come to the right place. Our creative team will dedicate themselves in developing stunning websites with easy functionalities.

Your website development dream will be in right hand with easy user friendly features where every users will love to flicker down your websites.

DIGIEX WEB SOLUTIONS team will help you build a top notch stunning website with attractive design both in PHP and Dotnet platform. This Google trusted agency will also rank your website to walk away from the crowd.

Let us know your business objective and your expectations from the business, we all will indulge in creating the best communication module for you so that you can spread the message of your core business abilities.

We are here to assist you with all forms of communication and create a strong portfolio.

Design and Its Benefits

A logo is a mark of identification and recognition for any business. It can be in the form of a symbol, emblem, graphical representation, an abstract, a figurative design, text, etc. which would represent the motto and approach of the business in an apt manner. The logo is like a teaser to the business insights and can make people feel inquisitive about the brand and its purpose.

The logo design should be in line with the business approach and its goal to cater to the clients. And, this needs to be done in an apt manner to be able to build an emotion between the business and the audience. The logo is undoubtedly the most significant part of corporate branding. And, it is utterly important to get it just right.

Let’s Discuss the Benefits of the Right Logo Design

  • Creating a great first impression is only possible through the right logo in alignment with the business approach.
  • An apt logo can instantly make the viewer identify themselves with the corporate brand.
  • A professional logo design can build a good brand impression.
  • A great logo design with professional work can bring in a good impression on the audience.
  • It gives a good return on investment.

When it comes to establishing a new business in the industry, it is important to take every step in a measured way so that it always gives away an impression of professionalism. And, the process starts with a professional logo design done by a professional logo designer.

Why Hire a Professional Logo Designer?

  • A professional logo designer will always do a great job as compared to an amateur in the industry.
  • A veteran in the industry will create a logo that is in line with the business concept.
  • And yes, the right logo will successfully act as the identification mark for the brand.
  • They will give you the correct format and also the variations in all media.
  • A top logo designer will create a unique logo to catch the attention of the audience and create an interest in the brand.

One such place is  The Digital Exposure,  the Google trusted site .Contact the team professionals for all your logo design requirements. Trust us, you will feel happy about your decision.